BRAND LAUNCH SCANDIANVIA
COPENHAGEN & STOCKHOLM | Glossier launched in Sweden and Denmark during 2018 as one of the first markets outside North America. With a strategic communication plan that build brand and product awareness through selected media coverage and by building local communities Glossier connected to target audience. During 2019 Glossier introduced their new makeup brand Glossier Play in Sweden and Denmark.
PATRIKSSON ASSIGNMENT | Brand Launch, Media & Influencer Relations, and community recruitment.