INFLUENCER CAMPAIGN - GROWTH STORIES ‘I CREATE WHAT I AM’
STOCKHOLM MARCH 2018 | Idea, concept and production of a local adaption of Marimekko’s global campaign ”Growth Stories”. Inspired by Marimekkko’s visionary founder Armi Ratia and her legacy of encouraging young creative talent, 5 female creators were selected and asked to share their own growth stories – how they became what they are, and made it their profession. The women were portrayed in a natural setting, dressed in Marimekko’s SS18 collection, by the talented photographer Frida Vega Salomonsson in an analogue photo conversation.
PATRIKSSON ASSIGNMENT | Campaign idea and concept, influencer casting, and production.