WORK
CUBUS – wardrobe visits with Scandinavian fashion voices
Together with Cubus, we developed Wardrobe Visit, a social-first concept and video series that opened the doors to personal encounters with some of Scandinavia’s most influential dressers. In conversation with fashion inspirer Carin Falk, they shared reflections on style, individuality, and self-expression, woven seamlessly with Cubus’ contemporary collections.
Each visit became a curated story of style, from seasonal moods and tonal explorations to the art of everyday essentials, seamlessly spotlighting the breadth and versatility of the Cubus assortment in an authentic, editorial way.
Brought to life across multiple formats including YouTube episodes, reels, TikToks, stills, and integrated shopping pages, Wardrobe Visit created a layered campaign ecosystem. Designed to inspire, spark cultural conversation, and drive meaningful engagement, the series positioned Cubus’ modern Scandinavian aesthetic at the heart of the dialogue.
CONCEPT
DESIGN
CONTENT PRODUCTION
INFLUENCER MARKETING
Wardrobe visits goes to Palma for a summer series
For its summer edition, Wardrobe Visit touched down in sun-soaked Mallorca, unveiling a three-part series with Swedish infleuncers Fanny Ekstrand, Salem Indrias, and Chanelle Cole Törnqvist. The episodes rolled out across Cubus website, TikTok, Instagram, and YouTube, amplified further through the talents’ own channels, spreading the spirit of Palma while showcasing the essential summer wardrobe through three distinct style personas.
