When CAIA Cosmetics opened the doors to their first flagship store on Biblioteksgatan in Stockholm, Patriksson was tasked with transforming the launch into a cultural moment – not just a store opening.

Rooted in the concept “CAIA is Moving In,” we developed a bold, multi-layered campaign that treated the arrival like a real move into the neighbourhood. Bianca Ingrosso set the tone, rolling in on a branded moving truck to greet passersby and make headlines. Press were invited for an exclusive preview of the 455 sqm beauty destination, building buzz ahead of opening day. As the countdown began, the pink carpet was rolled out and DJ Isabella Massenet took over the decks at a housewarming party that brought CAIA’s community together in full force. Local neighbours were welcomed with gifting, reinforcing the brand’s arrival as a new and generous presence on the street.

From high-impact media coverage to standout social traction, the activation created energy, visibility and momentum. A move-in worth remembering.

CONCEPT
DESIGN
EVENT PRODUCTION
MEDIA RELATIONS
INFLUENCER & VIP RELATIONS
GUEST MANAGEMENT