In Spring 2025, Swiss luxury watchmaker IWC Schaffhausen opened its first boutique in Oslo. To mark the occasion, the brand hosted a two-day event at Salmon Eye, the world’s largest floating art installation, set amidst the stunning Hardangerfjorden in Western Norway.

Patriksson led the concept and execution, creating an experience that showcased the innovation and precision of IWC’s new Ingenieur timepieces. The first evening offered an intimate preview for select clients, while the second day gathered 19 key opinion leaders and influential guests for an immersive brand experience. From storytelling and guest flow to the menu, lighting, sound, and overall setting, every detail reflected the values of IWC.

The event generated widespread media and social coverage, with 236 press clippings and an estimated reach of 61.2 million. Several watches were sold on-site, underscoring the activation’s commercial and cultural impact.

CONCEPT 
EVENT PRODUCTION
MEDIA RELATIONS
INFLUENCER & VIP RELATIONS
GUEST MANAGEMENT