For the global reveal of Volvo Cars’ new ES90, Patriksson developed a hospitality programme that showcased the brand’s Scandinavian perspective on “Life in Balance.” The aim was to create an experience that reflected the contrasts and harmony found in Nordic life, bringing guests closer to Volvo’s design philosophy.

Drawing on the Scandinavian way of living, where design, nature, and culture intertwine, guests were taken on a journey through the senses of Scandinavia. They explored the inspiration behind the ES90 during an intimate design talk with Volvo’s design team, experienced a Sound Bathing session, and enjoyed lunch where fermentation highlighted the Nordic appreciation for time and craft. Patriksson transformed the reveal into a complete experience, guiding guests towards a Life in Balance.

The event generated high-impact media coverage and strong social engagement, significantly boosting the visibility of the ES90. The experiences produced valuable content, positioning Volvo Cars as an innovator in experiential brand storytelling. Ultimately, the activation brought the Scandinavian concept of “Life in Balance” to a global and local audience, strengthening the brand’s identity and impact.