L’Oréal Paris has the science. Our job was getting people close enough to feel it. In Stockholm, Helsinki and Copenhagen, we took the brand beyond the beauty counter, turning skincare launches and haircare innovations into spaces where people could test products, ask questions and see the results for themselves.

Shine Pit Stop, Copenhagen – For the launch of Elvital Glycolic Gloss, we opened a bright pink pit stop for hair in need of a refuel. Visitors stepped into the world of gloss, tried the product on the spot, picked and mixed their own favourites and left with shine they could see before they were out the door.

The Art of Science, Stockholm and Helsinki – Where heritage meets innovation, a skincare lab you could walk into. Visitors explored the science up close, queued up for the skin scanner, tried the products on their own skin and got personal advice from experts who could explain what each formula actually does.

Skin Boost Bar, Stockholm – A bar where the menu was skincare. The launch of Revitalift Filler Hyaluron PDRN+ got its own storefront, where visitors could try the serum, learn what PDRN does and see the difference for themselves. Advanced skincare science, served up as something you could feel.

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