When Zara Larsson introduced MAIN ROSE, the world tuned in. With a sharp comms strategy, a tight launch rollout, and creative gifting sent to cultural voices around the globe, we made sure the news landed fast and wide. The brand instantly stood out as a fresh, confident take on intimates, turning first layers into everyday essentials.

The reveal sparked immediate attention across global and local media, from W Magazine and Hypebae to WWD, setting a strong start for what’s ahead. The gifting hit right on target, with key names Victoria Stella Doritou, Simi & Haze and Emilia Sillberg, sharing their "Objects of Desire" on social.

As MAIN ROSE’s global communications partner, we’re proud to have shaped the launch, and excited for the journey to come.

COMMUNICATION STRATEGY
MEDIA RELATIONS
GLOBAL SEEDING