WORK
OSCAR JACOBSON x RICHE – A celebration of leagacy
For the launch of The Legacy Collection, Patriksson developed the creative concept and experience, reinterpreting Oscar Jacobson’s heritage of Swedish tailoring through a modern lens. By bringing together two cultural icons, Oscar Jacobson and Riche, the activation created a setting where tailoring met gastronomy.
Patriksson directed the creative storytelling and spatial design, and managed content production, event, and guest experience, resulting in a seamless fusion of fashion, culture, and contemporary elegance.
CONCEPT
CONTENT PRODUCTION
COPYWRITING
EVENT
GUEST MANAGEMENT
MEDIA RELATIONS
Filé Oscar - A taste of legacy
For a 7-day takeover, Oscar Jacobson refurbished Riche’s grand dining hall. A bespoke environment was draped in luxurious pinstripe fabric, with tailoring details dressing the walls and windows. Five exclusive tables invited guests to experience the meeting of two traditions, sartorial and culinary. Today’s special on the menu, a Filé Oscar reimagined by head chef Jens Dillon, brought a taste of heritage to the menu.
