For the HYROX World Championships in Stockholm, we brought Nike Station 00 to life, an exclusive athlete hub for the Nike Elite Training Division and Nike Hybrid Pro Athletes.

Designed around three key performance pillars, Prime, Train and Recover, the space provided athletes with everything needed to prepare, activate and reset throughout the competition weekend. From focused warm-ups to post-race recovery, Station 00 became the first stop before the starting line.

Alongside the athlete experience, large-scale hoardings, venue branding and content production transformed the site into a bold expression of Nike Hybrid Training.

Developed in collaboration with Uncanny Valley Studios as creative partner.

SPACIAL DESIGN
EVENT PRODUCTION
CONTENT PRODUCTION